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Samsung Design Sprint
Design Strategy,
April 2021 - 2 weeks
This project is part of the Samsung x Parsons design sprint challenge, where the mega electronics company challenged us to define their immediate, long-term, and future growth strategy.
Team: Sneha Guntaka, Isabel Sanoja, Diana Cordova, and Tarjni
The Problem
How could Samsung evolve their global presentation of the brand ‘post covid’ as they continue to scale into new markets?
The Solution
A cohesive engagement, communication, and business strategy that truly reflects Samsung.
My Role
Co-led user research, synthesis, ideation, and framing strategies for the company.
User Spectrum and Personas
User Stories
Strategy Proposal
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