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Building Trust in Furniture
Rental Post-Pandemic
Mobley is a furniture rental company in New York.
Post-pandemic we worked towards making their business model and customer retention more sustainable. Find the full report here.
UX Design and Research,
2020
Team: Minerva Izaguirre, Vasuta Kalra, and Tony Dang.
The Problem
Positioning online furniture renting
as a sustainable business model
post-pandemic.
The Solution
Enhanced Product Display Page
to reflect sustainability measurements and build user retention.
My Role
Led design development of Mobley's digital product display. Co-led user research, workshops, and user testing throughout the project. Developed strategic recommendations for the growth of the company.
Final Product Impact
44%
Improvement over
previous product page
34%
Increase in
Brand Trustworthiness
8.7
Preferred over
previous product page
(average score out of 10)
9.4
More effective in making
a rental decision
(average score out of 10)
Transform your space with style.
Inspired by the vivacious spirit of New York's most iconic neighborhoods, we designed four unique collections to make any space feel like home, for as long as you need.
Explore Collections
Strategic Timeline for
the Company
User Segment
User Pain Points
Working Professionals
Logistics of Moving and Planning: How much and what furniture to discard or take?
Rebuilding Life: Each time the user moves they need to find their community.
Adulting and Impressions:
A need to have a 'put together' place
NEED: Find an easy solution for home furnishing that communicates their self-expression
Students
NYC is an expensive place to manage accommodation.
Anxiety, a constant need to find the right path in life.
A need to be resourceful and reflecting their personality and values
NEED: Cheap furniture options, hand-me-downs, and personalization on low-budget
Research Synthesis
Insights
1. Renting furniture as an option is not in users' consideration and awareness.
2. Different 'rentability' of different furniture.
Investment vs Disposable.
3. Sustainability is not a priority in users' buying decisions.
Action Forward
1. Building awareness in rental sphere.
2. Creating sub-categories/ packages to try different products.
3. Sustainability to be pursued as company conviction, not marketing lever.
Visualization Elements
A/B Testing Options
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