FABULYST.AI -
PERSONAL STYLING WIDGET
UI UX Designer,
2016-18
Fabulyst.ai started as a Fashion App on the android play store, where we replicated a stylist's behavior using AI to enhance the online fashion shopping experience. As a UI/ UX Designer, I was responsible for initial styling recommendations, defining axioms, content creation, and understanding our users for the circulation of the app via marketing, its organic downloads, and reducing the cost for inorganic downloads for about 8 months until we pivoted to a b2b business model.
After pivoting Fabulyst used AI to replicate human accuracy and tag products for eCommerce companies. After which I was responsible for designing front-end and back-end widgets, internal efficiency portals, and client-facing data analytics portals.
Skills-
UI/UX, Sketch,
Illustrator, InVision,
User Testing
Collaborators-
Data Analysts Team, Developer Team,
Styling Team
Key words-
Fashion retail, SaaS, ML, DeepTech, NLP
Fabulyst Technology-
Fabulyst was built on the foundation of ML-driven technology with the aim to improve sales and conversion rates of fashion retail by using artificial intelligence to automatically tag product images into natural language, using DeepTech, NLP, and Computer Vision.
User Flow-
Website Widget 1.0-
After shifting to B2B, we started looking into companies that can tap into their own data to understand their users' needs. We developed a widget that acted as a personal stylist and gave recommendations to the shopper based on their body parameters. Here is the first version of the widget that was rolled out and tested on 2 of our client-side servers.
Website Widget 2.0-
The first roll-out provided insights from the client and users' side and defined the look, tone, and features of widget 2.0. Here is the second iteration of the feedback and insights gathered.
Kiosk Widget-
We also looked into brick-and-mortar fashion stores that can use the widget. Under the fashion segment, our aim was to explore different categories that fall under fashion eCommerce, like clothing, accessories, footwear, etc. With the goal to create a system of products that enhance the shopping experience of the consumer, both online and offline, here are the concepts that were developed and deployed for companies like Flipkart, Myntra, and Mebaz.
(further information on request)
Conclusion-
As the only UX designer in the company, the designs were handed off with extremely stringent deadlines, which means at times presenting a product within 2 weeks. With multiple projects in the funnel, I had the experience to try my hands on projects which wouldn't traditionally fall under design and research, like exhibiting and presenting the company at a tech conference and helping out with business outreach. This supplemented a business mindset into my UX design and research projects.